I had two experience today where I learned this simple lesson "Shop Local".
First I had to make come copies for my running club. 200 double sided on card stock. First I stopped by my local copy shop, the Park Slope Copy Center. They wanted 8 cents an impression and 12 cents per slice of card stock. I thought 12 cents for each slice of paper was crazy so I walked over to staples. They wanted a dime of copy plus 34 cents extra for each slice of card stack.. That was easy, I walked back to 7th Ave to keep my $ in Brooklyn.
Tonight the wife and I went shopping for curtains. First we walked around the corner to Laytner's. The had one set of curtains. They were in a few different colors. We were not impressed. The we went to Ikea. They had like a billion curtains, but they all looked like crap. Who need a billion choices when one choice is nice. Again, we will keep our money in Brooklyn. (Let me clear things up. I realized there is nothing about curtains I like. I thought I would find something "cool" at Ikea, No just complicated with more places to gather dust. The one choice at Laytner's was fine there was not need to go to Ikea.)
Anyway, below is a map of Ikea: