Yea, that's what they used to say. I guess it was a big deal.
Even Steve Martin was excited (Stop watching after a minute)
But things have changed, who needs a phone book any more. You got the Internet, directory assistance is included in most home phone service and most people have 411 on their cell phone. So the phone books is just an excuse to sell ads. The price of ads are based on how many people get them.
So we get this
And this (please notice the date stamps on the next 3, it is the same stoop).
And finally just this
They could just tell the advertisers they distributed them bring them directly to the recycling center....
They could just tell the advertisers they printed them and not print them and save a giant pile of trees, and gas to be put in trucks to distributed them, and gas put in truck to recycle (some of) them and the actual cost of recycling them and....
At least they get recycled. Maybe.
When I was looking for video from The Jerk movie, I found this. Enjoy.....